Privacy Policy

Last updated: April 2026

1. Information We Collect

PPRWRK (ABN 76 952 194 414), operated by Matt Wagstaff, collects information you provide during sign-up and onboarding:

  • Name, email address, phone number
  • Business name, ABN, service areas
  • Google Business Profile authentication tokens (used to manage your profile on your behalf via Google's secure OAuth 2.0 system)
  • Job photos and descriptions you send via SMS
  • Payment information (processed by Stripe — we do not store card details)

2. How We Use Your Information

  • To provide our Google Business Profile management service
  • To create and publish content on your behalf
  • To send review requests to your customers
  • To generate performance reports
  • To communicate with you about your account

3. AI Content Generation & Data Processing

Our service uses artificial intelligence (Anthropic Claude) to assist with content creation. When you use our service, the following data may be sent to the Anthropic API for processing:

  • SMS messages you send us — job descriptions, customer details, and approval responses are processed by Claude AI to classify your intent and generate content
  • Job photos and descriptions — used to generate Google Business Profile posts on your behalf
  • Business information — your business name, category, service areas, and brand voice are included in prompts to generate relevant content
  • Customer names and phone numbers — extracted from your SMS messages to create personalised review request messages
  • Google reviews — review text and ratings are processed to generate response drafts

Data sent to the Anthropic API is processed in accordance with Anthropic's Privacy Policy. Anthropic does not use API inputs to train its models. We do not store AI-generated content beyond what is published to your Google Business Profile or sent via SMS.

We implement security measures including input sanitisation, length limits, and content filtering to protect your data during AI processing. However, no system is completely secure, and we cannot guarantee that AI-generated content will always be accurate, appropriate, or free from error.

4. Third-Party Services

We use the following third-party services to provide our service. Your data may be shared with these providers as necessary:

  • Stripe — payment processing (PCI-DSS compliant)
  • Google OAuth 2.0 — secure authentication for Google Business Profile access
  • Google Business Profile API — content publishing, review management, and performance reporting
  • Twilio — SMS communication (message content, phone numbers)
  • Resend — email communication
  • Anthropic (Claude AI) — content generation and enhancement (see Section 3)
  • Cloudflare — website hosting, data storage, and edge computing

5. Data Storage & Security

Your data is stored securely on Cloudflare's infrastructure using industry-standard encryption. We do not sell, rent, or share your personal information with third parties except as required to provide our service or as described in this policy.

6. Google API Services Disclosure

PPRWRK's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We access only the data necessary to manage your Google Business Profile (posting content, responding to reviews, reading performance metrics) and do not use this data for any other purpose.

7. Your Rights

Under the Australian Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data
  • Complain to the Office of the Australian Information Commissioner (OAIC)

8. Data Retention

We retain your data for the duration of your subscription plus 12 months. Upon request, we will delete all your data within 30 days.

Google authentication tokens are deleted within 7 days of subscription cancellation or access revocation.

9. Cookies

Our website uses minimal cookies for essential functionality (such as session authentication). We do not use tracking or advertising cookies.

10. Contact

For privacy enquiries, email hello@pprwrk.xyz.

PPRWRK · ABN 76 952 194 414